Born and raised in the eclectic and vibrant city of London in the 80’s, Lou’s upbringing was impregnated with fashion and music.

From an early age she was fascinated by both, born into a London family it was impossible not to be, her mother’s obsession for good music and fashion rubbed off on her, when they weren’t at a music concert together they were out shopping on the King’s Road.

Lou graduated from London College of Fashion & Central St Martins with Fashion Marketing & Communication and also has Fashion Journalism in her Chanel bag.

At the age of 16,  Lou landed her first fashion job in New Bond Street, London, where she became fascinated with style, colours and textures and began to mingle amongst the higher society. Lou’s career really catapulted when she took a role in Hugo Boss in 2007.

As an adventurous and independent soul, Lou has lived and worked in various different countries, Australia, USA, Europe and Asia. She loves to travel and finds much of her inspiration in different cultures, people and places, she is a fan of self-development and yoga.  If you can’t find her out shopping for clients, on tour with an artist or scouting the latest trends you will find her on the yoga mat.

Lou truly believes in the power of style and being the best version of yourself. She is unique and creative in her ways and has the ability to move between many different worlds with integrity. Her passion is empowering people in the public eye and demanding jobs.